Consumer Description by Check-All-That-Apply Questions (CATA) of the Sensory Profiles of Commercial and New Mandarins. Identification of Preference Patterns and Drivers of Liking

In the last few years, the interest in developing new mandarin cultivars of superior quality has grown as a response to the increasing consumer demand of this appreciated fruit. This study evaluated the sensory profiles of five new late-season mandarin cultivars ('Alborea', 'Coral', 'Omet', 'Matiz' and 'Tri-703') and six commercial cultivars found contemporarily in stores ('Clemenules', 'Nova', 'Tango', 'Nadorcott', 'Orri' and 'Ortanique'). The sensory profiles of the cultivars were described by consumers through CATA questions. Consumers' acceptability and the main physico-chemical properties were also evaluated. Twenty-two out of 23 CATA terms differed significantly for the sensory profiles of the studied cultivars. The new cultivars shared a similar profile, described mainly as "very intense taste", "refreshing taste", "very aromatic" and "juicy", and these characteristics were quite different from those of the commercial cultivars. By combining acceptability and CATA questions, drivers of liking for segments of consumers with different preference patterns were identified. This is the first time that the sensory profiles of mandarin cultivars have been described by consumers. A significant number of consumers preferred the new mandarin cultivars to the commercial ones, which allows them a promising introduction on the market.