Fair trade scales: from North-South to local

Fair trade, understood as an international system of trade whose aim is to promote local development in the South, raises the question of its scales and a geographical interpretation. Its institutionalization and integration into public policies, particularly through the international Fair Trade Towns campaign, studied in France (Lyon) and Belgium (Brussels Capital), invites us to revisit the areas traditionally associated with it: South versus North, rural versus urban, and even the associated consumption patterns such as international versus local. This evolution also gives a new place to the community, a community as a fair trade territory, and a community as a new actor in the health of fair trade.