Consumers' Recognition and Evaluation of Corporate Social Responsibility: Since the Reign of CSR

The paper makes a statistical research on consumers' recognition and evaluation of corporate social responsibility (CSR). It's found that since the reign of CSR what consumers care most is still corporate responsibility for consumers themselves, and consumers have a lower evaluation to enterprises' performance on their responsibility to consumers. Demographic factors have different effects on consumers' recognition and evaluation significantly, and consumers with different trust tendency and responsibility consciousness have different opinions on CSR.