Recent economic situation entails from company strategic approach to cost reduction planning. Slow down of economic forces business sector to restructure and reduction of cost, proceed to rationalization processes which will lead to optimization of production processes, increasing of machine utilization, use of materials and people. For the right decision making is necessary to have information about financial situation in company and about critical areas in production process. Needed information for cost planning is being obtained by analyze of company. In hard competitive environment, businessmen must have adequately knowledge from the cost field and ability to their utilization in management and decision making in company. Companies are searching for possibilities, how to increase its prosperity and made work more efficient. The aim of the paper is make characteristic of private company which is dealing with travertine mining, special Spis travertine, what is noble natural material with contain of 98 % limestone. Spis travertine is unique by its structure and texture; its good properties lie on workability. Through economic analyze of company find the right solutions for optimal company functioning on the market. The aim is to prove, that every company can survive competitive struggle by using knowledge from the area of cost planning and managing.