Research on the customer-perceived value and its drivers

One of the greatest challenges for the industrial marketing manager is to incorporate the "voice of the customer" into the design of new products and services. Customer-perceived value and its drivers in business markets are of growing importance to customers and suppliers alike. In this article, the definitions of customer-perceived value are provided through a literature review firstly. Then a multiple-item theoretical framework of the drivers is developed from dimension and scope, and the drivers' measurement approach is illustrated in detail in business market. Directions for future customer-perceived value research are provided finally.