Wildfire Outreach and Citizen Entrepreneurs in the Wildland-Urban Interface: A Cross-Case Analysis in Colorado

Due to rapid growth in the wildland-urban interface (WUI), the risk to lives and property from wildfires is increasing in the western United States. While previous studies have identified factors that influence residents' perceptions of wildfire risk and responsibility for mitigation, less research has been conducted on how mitigation information is disseminated to residents or the most effective strategies for doing so. During an examination of two case studies of catastrophic wildfires in Colorado, an important actor involved in wildfire outreach emerged that we label the citizen entrepreneur. Citizen entrepreneurs are highly motivated community members who can help resource-constrained wildfire agencies encourage mitigation on private property by directly engaging with WUI residents. Using data from interviews with wildfire professionals and focus groups with residents, this research note introduces the concept of citizen entrepreneurs and provides an initial examination of the important role they can play in wildfire outreach.