A Case Study on the Yiwu MICE Industrial Development and its Impacts on Regional Economy of the Zhejiang Province

被引：0
|
作者：
Zhang Yanling [1 ]
机构：
[1] Tianjin Univ Finance & Econ, Tourism Dept, Tianjin, Peoples R China
来源：
AGRICULTURE, TOURISM AND EDUCATION: PROCEEDINGS FOR THE 2010 EURO-ASIA WINTER CONFERENCE ON ENVIRONMENT AND CSR, PT II | 2011年
关键词：
Yiwu; MICE Industrial Development; Regional Economy; Zhejiang Province;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
After more than ten years of development, the China Yiwu International Commodities Fair has become one of the most famous brand MICE events in China. Since 1995, the fair attracts a wide range of international enterprises engaged in supplier and buyer business. As an important platform to present domestic commodities to the world, the Fair successfully help many small and medium sized enterprises to get access to international market. Analyses on the MICE development in Yiwu, may provide references for promoting regional economic development of the Zhejiang province.
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页码：36 / 41
页数：6
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