Study on the model of partner selection for strategic alliance

The purpose of this paper is to design a model of selecting the strategic alliance partner from the reality and the theory agent which forms the strategic alliance. This article proposes the standard of strategic alliance partner selection and makes key analysis from two aspects of markets and resources to the strategic alliance partner selection. The method used in our study is known as the fuzzy-AHP method analysis, which is to evaluate the partner and mathematize the thought process of the complex system. Finally, we state that from quota and qualitative analysis the modal has realized the strategic alliance partner selection and has provided the policy-making basis to the superior partner.