Analysis on the Development of Cultural Products under the Background of "Internet plus "

At present, China is in a period of rapid development. Although the development of cultural and creative industry is good, from the perspective of design, the innovation of cultural and creative products is still insufficient. People's demand for products has not only satisfied the formal beauty, but also paid more attention to spiritual, spiritual satisfaction and pleasure. Therefore, the economic market is gradually beginning to change the direction of the wind, and the user's emotional experience of the product and the design aesthetics of the product are important considerations. In the context of "Internet +", the rapid development of technology has accelerated the iterative speed of technology products, and has also promoted many new features in the design of cultural and creative products.