Communicating ATLAS: adapting to an ever-changing media landscape

被引：0
|
作者：
Mehlhase, Sascha [1 ]
Anthony-Kittelsen, Katarina [2 ]
机构：
[1] Ludwig Maximilians Univ Munchen, Munich, Germany
[2] Univ Udine, Udine, Italy
来源：
7TH ANNUAL CONFERENCE ON LARGE HADRON COLLIDER PHYSICS, LHCP2019 | 2019年
关键词：
D O I：
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中图分类号：
O469 [凝聚态物理学];
学科分类号：
070205 ;
摘要：
Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
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页数：5
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