Regrets, I've Had A Few: When Regretful Experiences Do (and Don't) Compel Users to Leave Facebook

Previous work has explored regretful experiences on social media. In parallel, scholars have examined how people do not use social media. This paper aims to synthesize these two research areas and asks: Do regretful experiences on social media influence people to (consider) not using social media? How might this influence differ for different sorts of regretful experiences? We adopted a mixed methods approach, combining topic modeling, logistic regressions, and contingency analysis to analyze data from a web survey with a demographically representative sample of US internet users (n=515) focusing on their Facebook use. We found that experiences that arise because of users' own actions influence actual deactivation of their Facebook account, while experiences that arise because of others' actions lead to considerations of non-use. We discuss the implications of these findings for two theoretical areas of interest in HCI: individual agency in social media use and the networked dimensions of privacy.