How Do We Communicate in Pandemic? Regulation of the Discursiveness and Glotopolitics of COVID-19

In this paper, two guidelines published in the context of COVID-19 pandemic are comparatively analyzed. The objective is to show the ways of the discursiveness regulation and the orientation of those recommendations on language, from a glotopolitical perspective. WHO-PAHO and the Colombian Government were in charge of these issues aimed at the sectors in charge of managing the health emergency. The analysis combines a lexicometric exploration of lexical associations and concordances with inductive inferential interpretive procedures. The results show that the change from the discourse of risk to the discourse of harm reorients the regulations on communication towards the discipline of public and private saying. It is concluded that the type of language used by public health institutions replaces the explanations and analysis required in these circumstances and unifies the points of view through a deeply political discourse that, however, does not seem to be.