The Influence on Chinese Sports Tourism by Financial Crisis and the Corresponding Countermeasures

The paper uses literature and logic analysis to analyze the influences that the outbreak of global financial crisis had on China's sports tourism Industry It's from the actual situation China faces now to create practical measures and provide references to the relevant departments for decision-making in sports tourism development strategy Results are as follows the global economic recession undoubtedly had some adverse effects on the development of sports tourism, and its external performance is the great reduction in the number of visitors and investment scale, while the inherent performance is the impact on the concept of mass consumption Challenges and opportunities coexist in the crisis, relevant departments should calmly think about the future development of sports tourism Based on China s situation to develop a viable development plan, improve sports tourism laws, regulations and policies, enlarge personnel training efforts, strengthen sports and tourism sectors joint, and enhance the soft power of sports tourism We believe that through the joint efforts of all parties we will be able to find the role that sports tourism play in stimulating domestic demand and promoting consumption so as to ease the adverse affection that global financial crisis had made on China's economy