The relationship between interactive functions and website ranking

被引：8
|
作者：
Tse, ACB [1 ]
Chan, CF [1 ]
机构：
[1] Chinese Univ Hong Kong, Sha Tin 100083, Peoples R China
来源：
JOURNAL OF ADVERTISING RESEARCH | 2004年 / 44卷 / 04期
关键词：
D O I：
10.1017/S0021849904040395
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study looks into different types of interactive functions, and the associative relationship between these interactive functions and website ranking. Six types of interactive functions are identified, and four of them are found to be significant in affecting website ranking. The four important types of interactive functions are Online Two-way Communication, Customization, Content Variety, and Interactive Job Search.
引用
收藏
页码：369 / 374
页数：6
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