The influence of customer use of corporate websites: Corporate social responsibility, trust, and word-of-mouth communication

被引：40
|
作者：
Hong, Soo Yeon [1 ]
Rim, Hyejoon [2 ]
机构：
[1] Virginia Commonwealth Univ, Sch Mass Commun, Richmond, VA 23284 USA
[2] Univ Florida, Coll Journalism & Commun, Gainesville, FL 32611 USA
来源：
PUBLIC RELATIONS REVIEW | 2010年 / 36卷 / 04期
关键词：
Website use; Corporate social responsibility; Trust; Word-of-mouth;
D O I：
10.1016/j.pubrev.2010.08.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the potential of organization websites from the customer's perspective. The findings include significant direct effects of customers' use of corporate websites on their perceptions of a company's corporate social responsibility and their trust in the company, and indirect effects of their use of corporate websites on positive word-of-mouth through trust. The results also indicate a close link between perception of corporate social responsibility and trust. (C) 2010 Elsevier Inc. All rights reserved.
引用
收藏
页码：389 / 391
页数：3
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