Marketing activity of the Romanian organizations: The customer relationship perspective

被引：0
|
作者：
Veghes, Calin [1 ]
机构：
[1] Acad Econ Studies, Dept Mkt, Fac Commerce, Bucharest 71122, Romania
来源：
Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe | 2003年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
During the time, the evolution of the theoretical framework as well as the operational dimension of marketing has brought in attention different concepts and instruments. The current state of marketing and its development perspectives seems to be significantly related to the concept and instruments of Customer Relationship Management (CRM). The paper intends to assess the relational dimension of the marketing activity conducted based on the results of an exploratory research related to the present levels of CRM integration and development within the Romanian organizations.
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收藏
页码：62 / +
页数：12
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