Criteria used in the selection of franchisees: an application in the service industry

被引：7
|
作者：
Ramirez-Hurtado, Jose M. [1 ]
Guerrero-Casas, Flor M. [1 ]
Rondan-Cataluna, Francisco J. [2 ]
机构：
[1] Pablo Olavide Univ, Dept Econ Quantitat Methods & Econ Hist, Seville 41013, Spain
[2] Univ Seville, Dept Mkt, Seville 41018, Spain
来源：
SERVICE BUSINESS | 2011年 / 5卷 / 01期
关键词：
Franchising; Selection; Criteria; Conjoint analysis; Simulation; Service industry; CONJOINT-MEASUREMENT; DECISION; FAILURE;
D O I：
10.1007/s11628-011-0101-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The service industry is one of the greatest driving forces behind the growth of franchising in many countries. The aims of this study are to identify the characteristics of the franchisee profile preferred by franchisors in the service industry and to show how the simulation of franchisees with conjoint analysis constitutes a powerful tool for the correct selection of franchisees by franchisors. Criteria that franchisors in the service industry look for in franchisee candidates are ranked by importance using conjoint analysis; a decomposition methodology that is rarely used in this field. The value of the paper is significant as it provides a practical framework for franchisors for the selection process of franchisees when choosing from a group of potential franchisees.
引用
收藏
页码：47 / 67
页数：21
相关论文
共 50 条
  • [1] Criteria used in the selection of franchisees: an application in the service industry
    José M. Ramírez-Hurtado
    Flor M. Guerrero-Casas
    Francisco J. Rondán-Cataluña
    Service Business, 2011, 5 : 47 - 67
  • [2] A survey of criteria for a selection of logistics service providers: a case of Thailand's automotive industry
    Norkaew, Khanitta
    Sureeyatanapas, Panitas
    INTERNATIONAL CONFERENCE ON ENGINEERING, APPLIED SCIENCES AND TECHNOLOGY 2019, 2019, 639
  • [3] ARE FRANCHISORS REALISTIC AND SUCCESSFUL IN THEIR SELECTION OF FRANCHISEES
    WATTEL, H
    JOURNAL OF RETAILING, 1969, 44 (04) : 54 - 68
  • [4] CRITERIA FOR SELECTION OF FAMILIES FOR HOUSEKEEPER SERVICE
    Santulli, Mary L.
    SMITH COLLEGE STUDIES IN SOCIAL WORK, 1945, 15 (04) : 327 - 346
  • [5] The selection of international retail franchisees in East Asia
    Choo, Stephen
    Mazzarol, Tim
    Soutar, Geoff
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2007, 19 (04) : 380 - 397
  • [6] Determining effective criteria for the selection of MDF industry locations in Mazandaran Province: Application of AHP
    M.AZIZI
    M.RAMEZANZADEH
    Forest Ecosystems, 2013, (03) : 222 - 230
  • [7] SELECTION OF INVESTMENT PROJECTS IN INDUSTRY BY APPLICATION OF MULTI-CRITERIA DECISION MAKING METHODS
    Vasovic, Jasmina Vesic
    Radojicic, Miroslav
    Vasovic, Stojan
    METALURGIA INTERNATIONAL, 2012, 17 (06): : 118 - 124
  • [8] CRITERIA USED BY GERMAN PULMONOLOGISTS FOR THE SELECTION OF AN INHALER
    Schwarz, E.
    Redeker, M.
    Mohrlang, C.
    Andres, J.
    Andres, J.
    Hellmann, A.
    Hellmann, A.
    Hering, T.
    Hering, T.
    VALUE IN HEALTH, 2016, 19 (07) : A703 - A704
  • [9] Criteria of contractor selection used by polish investors
    Plebankiewicz, Edyta
    Prace Naukowe Instytutu Budownictwa Politechniki Wroclawskiej, 2008, (91): : 121 - 129
  • [10] Effects of Influential Strategies on Closeness, Relationship Quality, and Cooperation: Franchisees' Perspectives in Food-Service Industry
    Lee, Yong-Ki
    Kim, Soon-Ho
    Bae, Gi Cheol
    Kim, Jongho
    Lee, Jae-Han
    ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2016, 21 : S129 - S154
12345