Implicit and explicit attitudes towards lesbians and gay men

Attitudes towards lesbians and gay men, as assessed with questionnaires, have become more and more positive in the last decades. An open question is, however, whether that trend reflects true change or rather a growing reluctance to admit negative attitudes, (to others and self). New procedures measuring implicit attitudes may help find an answer. In three studies with 208 students at a German university, attitudes towards lesbians and gay men were measured With explicit scales and with an Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) adapted for that purpose. Explicit attitudes were very positive. However, implicit attitudes were relatively negative instead, except for female participants' implicit attitudes towards lesbians which were repeatedly as positive as were their attitudes towards heterosexuals. The internal consistencies of the implicit tests were exemplary. Correlations with sexual orientation as well as with explicit homosexuality-related and gender-related attitudes attested to their validity. However, context effects were found for different implicit attitudes measured in close succession, and correlations of implicit homosexuality-related and gender-related attitudes could not be detected.