The Entire E-commerce Application in Guangxi Fruit Industry

The development of electronic commerce in Chinese city is well conducted, while agriculture has become more difficult for e-commerce. Small-scale of decentralized management and the majority of market demand contradiction is typical of Chinese agriculture, it means the agricultural development model could not adhere to the traditional e-commerce business. This paper focus on e-business models discussion in agricultural products, as well as the traditional model improvements. The paper started with the analysis of the current status of the domestic agricultural e-commerce, compared to foreign agricultural management model of e-commerce and logistics, proposed one improved agricultural e-commerce development model. And modeling performed by SPSS logistic regression analysis. All this paper work is in order to be able to inject new vitality into the development of e-commerce in agriculture, so as a new socialist countryside construction.