The stickiness intention of group-buying websites: The integration of the commitment-trust theory and e-commerce success model

被引：238

作者：

Wang, Wei-Tsong ^{[1
]}

Wang, Yi-Shun ^{[2
]}

Liu, En-Ru ^{[3
]}

机构：

[1] Natl Cheng Kung Univ, Dept Ind & Informat Management, 1st Univ Rd, Tainan 701, Taiwan

[2] Natl Changhua Univ Educ, Dept Informat Management, 2 Shi Da Rd, Changhua 500, Taiwan

[3] Natl Cheng Kung Univ, Inst Ind & Informat Management, 1st Univ Rd, Tainan 701, Taiwan

来源：

INFORMATION & MANAGEMENT | 2016年 / 53卷 / 05期

关键词：

Group buying; D&M IS success model; E-commerce success model; Commitment trust theory; Relationship commitment; INFORMATION-SYSTEMS SUCCESS; BUSINESS-TO-BUSINESS; WORD-OF-MOUTH; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MCLEAN MODEL; CONTINUANCE INTENTION; CONSUMER PERCEPTIONS; VIRTUAL COMMUNITY; MOBILE COMMERCE;

D O I：

10.1016/j.im.2016.01.006

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily on consumers' relationships with the GBWs, a topic not yet adequately investigated in the existing literature. In addition, there is a transition from the technical and/or transactional views in e-commerce studies to a relational view. However, such studies have focused on business-to-consumer contexts. By integrating the e-commerce success model and commitment-trust theory, we developed a model of GBW stickiness, which is examined using data collected from 280 GBW users. The results indicated that relationship commitment, trust, and satisfaction were key determinants of stickiness intention. Theoretical and practical implications are also discussed. (C) 2016 Elsevier B.V. All rights reserved.

引用

页码：625 / 642

页数：18

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