Distance education accounting students' perceptions of social media integration

Online student support is frequently used by distance education institutions worldwide, but in South Africa it remains a challenge to educators as not all students have access or can afford using the internet regularly. However, as most students at the University of South Africa (Unisa), a distance education institution, have mobile phones, opportunities emerge for academics to make use of social media. Accounting lecturers incorporated a number of social media applications into a second-year module and on the basis of the evidence provided it is evident that using social media can enhance the teaching and learning of Accounting. (C) 2015 The Authors. Published by Elsevier Ltd.