Can Users Control Online Behavioral Advertising Effectively?

被引:16
|
作者
Cranor, Lorrie Faith [1 ]
机构
[1] Carnegie Mellon Univ, Pittsburgh, PA 15213 USA
关键词
D O I
10.1109/MSP.2012.32
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Many tools empower users to control whether and when they're tracked for online behavioral advertising; however, whether users can effectively control tracking and OBA using these tools is unclear. © 2012 IEEE.
引用
收藏
页码:93 / 96
页数:4
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