DEVELOPMENT OF FUTURE TEACHERS' COMMUNICATIVE QUALITIES BY MEANS OF STUDYING THE COURSE "RUSSIAN LANGUAGE AND CULTURE OF SPEECH"

The article is devoted to the problem of improving the students' culture of Russian speech studying the course "Russian language and Culture of Speech". Some basic notions? e.g. "Russian language"," Russian language literary"," Culture of speech" "Codification", "Language norm" are revealed in the article. The main directions of work on the culture of Russian speech in accordance with the linguistic, ethical, communicative and aesthetic components are considered. The article describes the norms of the Russian literary language in the field of pronunciation and accent, vocabulary and grammar; it offers exercises for the development of communicative qualities of speech, allowing students to carry out effective communication strategies that depend on goals and situation. The article pays special attention to the description of language norms, speech and grammatical errors as deviations from the norms of the Russian literary language in oral and written speech. In conclusion, the authors stress the importance of work on the culture of speech on the basis of improving knowledge of the Russian language in the development of communicative qualities of speech, necessary for future teachers to communicate in the professional sphere.