Market globalization and technology transfer. How to promote and develop links in Romania

Market globalization is a vision and thought process as well as a structural process. Its impact is internal and external, and affects employees, customers and suppliers. Its fundamental percept is free flow of commerce, labour and capital, and belief in the ability of an individual to significantly and favourably impact larger and economic systems. This is a process that focuses a company's core competence on a single, worldwide market, creating growth and profit opportunities through synergies acid efficiencies in engineering, sales, purchasing and distribution. Globalization has a frenetic pace and is a dramatic force of worldwide supply and demand. Companies that adjust to its speed discover the force of change greatly in his favour, while those that cannot adjust, find that cannot escape or avoid the competitive forces created by this process. To be competitive in the context of economics globalization, companies need to be provided with the up-to-date technologies, and therefore innovation and technology transfer are strongly required to be at hand. Innovation-the creation of economic and social value through the development of new products and processes -needs to be embedded in all the segments of the economy, and the research results must be directed towards the market. Technology transfer - the transfer of the results of research from research community to the commercial sector - is the entry port of the new technologies to industry, and in doing this, it must overcome many obstacles before its outcomes can be successfully brought to market and be useful to economic and social life. As a factor that influences progress, technology transfer is one of the main drivers of economic growth in the giant economies. Innovation and technology transfer-the driving forces of radical transformation in business and economies worldwide-play a central role in pushing forward the planning for change among the research community, among policy makers and practitioners at national and regional level. Establishing priorities, laying out strategies, efficiently utilising research findings, and understanding the impact of economic globalization on science and technology, is essential elements for a successful global co-operation towards competitiveness. Sharing experiences, processes and methodologies are ideal vehicles for establishing transnational linkages as a catalyst for technology transfer partnerships between SMEs across borders. Technology transfer occurs in many ways-through the simple spoken word, through the physical transfer of a tangible product of research or through the relative complexity of intellectual property licensing programme, keeping professionals in the specific fields abreast of the latest developments. The globalization of Managerial Policy for Technology Transfer requires the achievement of a new balance between competition and co-operation. As far as Romanian enterprises are concerned, the interaction with the global market will help SMEs improve their competitiveness by assisting in the modernization of their operations, utilization of new technologies, and improvement of management, marketing, and business processes. As there is often a lack of well developed communication links with the industrial and commercial world, the report tries to deals with the concrete aspects on the promotion and the development of the links in Romania between research community and industry needs highlighting different mechanisms for technology commercialization in the context of market globalization.