Disruption of the Digital Media Distribution

Advancing Internet technologies and the new interactive digital media are affecting the entertainment industry's distributional models. The traditional distributional channels are being restructured and re-shaped especially in its delivery as well as marketing of such digital products and services. This paper provides a conceptual framework to analyze the impacts of the online market arising from the new digital media platform in the entertainment industry. It discusses some of the disruptions and identifies opportunities for the entertainment players to re-think their business models in order to generate revenues to sustain its growth.