Who is the fairest of them all? Race, attractiveness and skin color sexual dimorphism

Previous research has suggested that perceived attractiveness and personality are affected by the race such that White faces are more attractive but less masculine than Black faces. Such studies, however, have been based on very small stimulus sets. The current study investigated perceived attractiveness and personality for 600 Black, White and mixed-race faces. Many of the investigated personality traits were correlated with race when rated by White participants. Attractiveness specifically was greater for Black male faces than White male faces and among mixed-race faces. Blackness correlated with increased attractiveness. A reverse pattern was found for female faces with Whiteness being associated with attractiveness. The results are discussed in terms of the sexual dimorphism demonstrated in skin color. (C) 2010 Elsevier Ltd. All rights reserved.