TIMING OF SPONSORSHIP ANNOUNCEMENTS: A TEST OF TEMPORAL DISTANCE AND CONSTRUAL LEVEL EFFECTS

被引：0
|
作者：
Schaefers, Tobias [1 ]
Cobbs, Joe [2 ]
Groza, Mark D. [3 ]
机构：
[1] EBS Business Sch, Wiesbaden, Germany
[2] Northern Kentucky Univ, Highland Hts, KY USA
[3] Northern Illinois Univ, De Kalb, IL USA
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：468 / 468
页数：1
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