Marketing smart tourism cities - a strategic dilemma

被引:27
|
作者
Coca-Stefaniak, J. Andres [1 ]
机构
[1] Univ Greenwich, Dept Mkt Events & Tourism, Gillingham, England
关键词
INTERNET;
D O I
10.1108/IJTC-12-2019-163
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:513 / 518
页数:6
相关论文
共 50 条
  • [1] Immersive Digital Marketing for Smart Cities Focusing Tourism
    Cunha, Carlos R.
    Lopes, Luisa
    Mendonca, Vitor
    [J]. MARKETING AND SMART TECHNOLOGIES, VOL 1, 2022, 279 : 605 - 614
  • [2] Functionality Evaluation for Destination Marketing Websites in Smart Tourism Cities
    Zhang, Tong
    Cheung, Catherine
    Law, Rob
    [J]. JOURNAL OF CHINA TOURISM RESEARCH, 2018, 14 (03) : 263 - 278
  • [3] Strategic marketing in tourism services
    Yan, Qi
    [J]. JOURNAL OF TOURISM AND CULTURAL CHANGE, 2015, 13 (03) : 280 - 283
  • [4] Strategic Marketing in Tourism Services
    Leung, Xi Y.
    [J]. TOURISM MANAGEMENT, 2013, 37 : 112 - 113
  • [5] Strategic marketing in tourism services
    Ampountolas, Apostolos
    [J]. TOURISM GEOGRAPHIES, 2014, 16 (01) : 164 - 166
  • [6] Tourism marketing for cities and towns
    Roehl, Wesley S.
    [J]. TOURISM MANAGEMENT, 2008, 29 (02) : 397 - 399
  • [7] The applications of smart tourism to cities
    Gretzel, Ulrike
    Zhong, Lina
    Koo, Chulmo
    [J]. INTERNATIONAL JOURNAL OF TOURISM CITIES, 2016, 2 (02) : 105 - 107
  • [8] Strategic Marketing Communication in Pilgrimage Tourism
    Stefko, Robert
    Kiral'ova, Alzbeta
    Mudrik, Martin
    [J]. PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014), 2015, 175 : 423 - 430
  • [9] Tourism marketing images of industrial cities
    Bramwell, B
    Rawding, L
    [J]. ANNALS OF TOURISM RESEARCH, 1996, 23 (01) : 201 - 221
  • [10] Smart Tourism and Marketing: WiFi Positioning for Tourism Patterning
    Che, Pak Hou
    Chen, Caleb Huanyong
    [J]. PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE, 2020, : 484 - 493