Web questionnaires as part of a mixed-mode survey

被引：0
|
作者：
Meckel, Matthias [1 ]
Walters, David [1 ]
Baugh, Philip [1 ]
机构：
[1] Univ Cent Lancashire, Lancashire Business Sch, Preston PR1 2HE, Lancs, England
来源：
PROCEEDINGS OF THE 3RD EUROPEAN CONFERENCE ON RESEARCH METHODS IN BUSINESS AND MANAGEMENT | 2004年
关键词：
questionnaires; surveys; mixed mode; world wide web;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper addresses the influence of a mixed-mode approach to using conventional mail and web based questionnaires on coverage, sampling, measurement, and non-response error. The paper proposes that this approach has no apparent potential error consequences if certain requirements are fulfilled. It discusses the use of mixed mode questionnaires exemplified by a survey conducted with 1000 SMEs in the North West of England in 2002.
引用
收藏
页码：273 / 281
页数：9
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