Effects of Ecotourism Environmental Experience on Leisure Coping and Leisure Benefits

In the busy society, the public has increased the needs for the participation in recreation to acquire distinct leisure experience and perception as well as satisfy demands for life. The participation in recreation could relax and release pressure, balance work, as well as acquire other benefits, such as the enhancement of physical health and interpersonal relationship. It therefore drives the boom of tourism industry to become a global economic activity. With the rising ecological conservation awareness and the emergence of sustainable development idea in past years, the sustainable development emphasized ecotourism, different form mass tourism, is developed. Aiming at ecotourism, ecotourism visitors to Fujian Province, as the research objects, are distributed 480 copies of questionnaire. Total 406 valid copies are retrieved, with the retrieval rate 85%. The research results reveal significantly positive effects of 1. environmental experience on leisure coping, 2. leisure coping on leisure benefits, and 3. environmental experience on leisure benefits. According to the results, suggestions are further proposed, expecting to assist domestic ecotourism in the development to achieve the sustainable development.