How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

被引：0

|

作者：

James, Heather

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 2011年 / 51卷 / 03期

关键词：

D O I：

10.2501/JAR-51-3-458-460

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：458 / 460

页数：3

相关论文

共 50 条

[1] How well do you know your customers?
Palmer, Dean
[J]. Manufacturing Computer Solutions, 2002, 8 (10): : 26 - 27
[2] PEOPLE LIKE YOU SHOULD KNOW BETTER
FLYNN, F
[J]. NEW SOCIETY, 1979, 49 (880): : 345 - 347
[3] IT'S NICE TO KNOW PEOPLE LIKE YOU
Voigt, Irma E.
[J]. OCCUPATIONS-THE VOCATIONAL GUIDANCE MAGAZINE, 1939, 18 (02): : 149 - 150
[4] Know It When You See It? The Qualities of the Communities People Describe as "Diverse" (or Not)
Abascal, Maria
Ganter, Flavien
[J]. CITY & COMMUNITY, 2022, 21 (04) : 314 - 339
[5] HOW YOU KNOW IT IS SMART NOT TO SMOKE LIKE A CHIMNEY
Naranjo, Antonio
[J]. ANNALS OF THE RHEUMATIC DISEASES, 2019, 78 : 25 - 26
[6] Is the American dream killing you? How "the market" rules our lives
Tucker, P
[J]. FUTURIST, 2006, 40 (03) : 61 - 62
[7] And people just you know like 'wow' discourse markers as negotiating strategies
Jucker, AH
Smith, SW
[J]. DISCOURSE MARKERS: DESCRIPTIONS AND THEORY, 1998, 57 : 171 - 201
[8] Viewers like you? How public TV failed the people
Morgenthau, H
[J]. TELEVISION QUARTERLY, 2003, 33 (04): : 91 - 93
[9] Transforming Communities: How People Like You Are Healing Their Neighborhoods
Desciak, Lindy E.
[J]. RELIGIOUS EDUCATION, 2020, 115 (05) : 551 - 552
[10] Viewers like you? How public TV failed the people
Morey, A
[J]. HISTORICAL JOURNAL OF FILM RADIO AND TELEVISION, 2003, 23 (04) : 403 - 404

← 1 2 3 4 5 →