The Control and Application of the Overbooking Strategy-Empirical Research on Air China

The most direct way of promoting airline economic benefits to a large extent relies on the ticketing strategy established by airline company. While the ticketing strategy is affected by series of subjective and objective factors, such as passenger volume of airline traffic, air price, overbooking ratios. By using the Gray Forecasting Model-GM(1,1) to predict the airline passenger volume in 2015, And using MATLAB to build up the correlation function between passenger volume and price by regression analysis. Then we establish the overbooking model and carries on the empirical analysis.