This article analyses the strength of opposition generated when foreign newspaper operators attempted to introduce free daily newspapers into France. The 'Metro crisis' of 2002 represents a significant event in the history of the French newspaper industry, upsetting the status quo in an industry where restrictive practices abound, and causing the quasi-iconic status of Le Monde, one of France's most respected newspapers, to be called into question. Although the crisis revealed that the state-dependent industry was particularly vulnerable to competition from external sources, the competitive pressure exerted by the foreign rival publications acted as a spur to regeneration, and showed that the French newspaper industry is capable of adapting in response to market forces. © 2005 SAGE Publications (London, Thousand Oaks and New Delhi).