Creativity through applying ideas from fields other than one's own: Transferring knowledge from social psychology to industrial/organizational psychology

Subfields of psychology can be arguably characterized as islands of unconnected knowledge. The underlying theme of this paper is that these subfields have much to gain by looking at and studying each other's respective literature. This paper explains how the field of industrial/organizational (I/O) psychology has benefited from theory and research in social psychology, and suggests ways it can benefit even more so. Specifically, moral development, the group-serving bias, as well as inducing feelings of hypocrisy so as to foster subsequent behaviour change are discussed. Their potential for leading to further insight into existing problems, refining existing theories, and for raising new questions in I/O psychology is described.