The Role of Community Radio in Promotion of Indigenous Minority Languages and Cultures in Malawi

This article analyzes the role of community radio broadcasting in promoting indigenous minority languages and cultures in selected parts of Malawi. The study collected empirical data from two community radio stations and their surrounding populations. Using the theories of ethnolinguistic vitality and globalization, the study reveals that recent establishment of community radio stations, centered on local community development, has created opportunity for promotion of languages and cultures, as practiced by minorities in local areas surrounding the radio stations. Thus, the use of minority languages simplifies the understanding of information and encourages the participation of speakers who might otherwise be excluded due to language difficulties.