Reinforcing the capability perspective of value-based selling: A response to the commentary by Jaakkola, Frosen and Tikkanen on the paper "Value-based selling: An organizational capability perspective."

被引：1

作者：

Rajala, Risto ^{[1
]}

Toytari, Pekka ^{[1
]}

机构：

[1] Aalto Univ, Sch Sci, Dept Ind Engn & Management, FI-02150 Espoo, Finland

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2015年 / 45卷

关键词：

D O I：

10.1016/j.indmarman.2015.02.027

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：115 / 116

页数：2

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