Advertising at Media Market - Evidence from the Czech Republic

This article focus on the development of advertising at media market in the Czech Republic. Media market plays very important role in advertising in different media types. During past years there were lots of changes at media market that are connected mainly with the rapid growth of using of internet. The main of this paper is to analyse the development of advertising expenditures in different media at the Czech media market. Author used a desk research for collecting data for statistical analysing. The author will try to reveal based on the statistic correlation and ANOVA if there is a significant relationship between selected variables GDP and total advertising expenditures and number of internet users and total internet advertising expenditures. Since in both cases the p-value in the ANOVA table is less than 0.01 the regression analysis proved that there is a significant relationship between selected variables.