NEW STRATEGIES OF PRODUCT MANUFACTURING IN DIGITAL TRANSFORMATION

In the digital era, the technology ofthe national industry occupies a very important place. The conversion of analogue information into digital information is necessary for optimization of production processes form the raw material to the final product. The manufacturing and integrated supply chain contain database models. The aim of the paper is to presents the most important solutions, instruments and strategies to promote de usage ofdigital methods in product manufacturing. All the sectors ofindustry have to deal too many difficulties in context of digital infrastructure. The digitalization is the key for development of industry by efficiency ofproduction processes, product quality and minimization of costs and short time of launching products on the market by increasing the competitiveness. In the process of digitalization, the education keeps an important place for graduate students and the training program for the employers. The paper will focus on the explorative study about different strategies in digitalization of Romanian companies. The revolutionary digital platform, Industry 4.0 is in the incipient phase of implementation in Romanian companies, which is an important toolfor digital industrial manufacturingfor economy and society.