An Ontology-Based Personalized Target Advertisement System on Interactive TV

被引：2
|
作者：
Kim, J.
Kang, S.
机构：
来源：
IEEE INTERNATIONAL CONFERENCE ON CONSUMER ELECTRONICS (ICCE 2011) | 2011年
关键词：
D O I：
10.1109/ICCE.2011.5722924
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
We design and implement a personalized target advertisement system in iTV using ontology-based semantic relations among iTV contents for each viewer and stereotype.
引用
收藏
页码：895 / 896
页数：2
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