Tourist Destination Image: A Study on International Scientific Publications

Since the emergence of the Internet and the effect of globalization, the promotion of tourist destinations has attracted the attention of entrepreneurs and scholars, due to the high competitiveness. Understanding how to influence tourists, with a favorable and competitive image of the destination, has been one of the main efforts of marketing professionals and researchers in the area. Perceiving the need for more in-depth studies in this area, this research sought to analyze and understand 93 international publications on the image of tourist destinations on the EBSCO Host Platform, also aiming to continue the studies literary and bibliometric by Nghiem-Phu (2014), Vieira, Anjos and Souza (2014) and Scalabrini, Remoaldo and Lourenco (2015). It is a bibliographic research, with descriptive purpose and with a quantitative approach. As for the results, the research realized that the production on the image of tourist destinations is recent, found weaknesses and gaps in the objects, in the construction of the methodology and in the basic and conceptual dimensions of the image.