Global Public Relations Faces Challenges and Opportunities

Based on a review of literature, this study suggests that there is a golden opportunity facing global public relations, because of its accelerated growth, its critical role in the world economy, and the democratization of information around the world (Wilcox, 2006). The cultural networking mores of Chinese guanxi, Mexican palanca, and Middle Eastern wasta and shabaka pose challenges for public relations practitioners. Understanding the local culture and developing cultural sensitivity are offered as strategies for facing these challenges.