Fruit marketing in Mineiros, Goias State, Brazil

The efficiency in the commercialization of fruits needs constant studies in the markets to supply information that can serve of support to the elaboration of strategies and executions of action for improvements of the marketing context. The present work had as objective to carry through survey of the market of fresh fruit in the city of Mineiros (State of Goias, Brazil) in order to supply market information that can assist in specific actions to the sector. For this, research in commercial establishments had been carried through. For this, retail equipment had been carried through research in commercial establishments (supermarkets, grocery stores/ retail shops and street market) in December 2005 to January 2006 by means of application of questionnaires in each equipment. Amongst the fruits related for the results of the research, the orange was the one that presented the biggest volume of commercialization (7,196 kg week(-1)), followed of the banana (2,812 kg week(-1)) and apple (2,526 kg week(-1)). The results had demonstrated that the supermarkets and grocery stores are main the responsible ones for the commerce of fruits in Mineiros. The deficiency in the local production of fruits in Mineiros could be suggested when he was established that 93.3% of the fruits commercialized in this city are supplied by the Ceasas and only 6.7% for local producers.