THE INFLUENCE OF THE GLOBAL BUSINESS ENVIRONMENT ON THE MULTILATERAL TRADING SYSTEM

On the background of the phenomenon of globalization and of international economic and financial crises, the rethinking of the international trading system, its resizing and broad analysis of its polyvalent character become precious issues for the smooth operation of trade everywhere. At the same time, we see economic actors engaged in transactions, but seeming to participate involuntarily, mechanically, without knowing the rules of the system, and thus without benefiting from the full benefits of the system, the security and stability of access to global markets. The analysis of the global business environment requires an investigation into influences (both internal and external), given the degree of diversity of commercial transactions; Together with the analysis of the intensification of the globalization of the spaces and the increase of the bilateral, regional trade agreements, etc. Praised by some and endorsed, condemned by others and disapproved, the phenomenon of globalization is irreversible and constantly transforming. Next, we will try to address the issue of the global business environment and its impact on the multilateral trading system, highlighting the increased activity of multinational companies, increasing competitiveness, the need to reform business regulations, and presenting the trade situation in a global context.