The Anatomy of Humbug: How to Think Differently about Advertising

被引：0

作者：

Wilson, Alan ^{[1
]}

机构：

[1] Univ Strathclyde, Sch Business, Glasgow G1 1XQ, Lanark, Scotland

来源：

INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2015年 / 57卷 / 02期

关键词：

D O I：

10.2501/IJMR-2015-025

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：323 / 324

页数：2

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