Application of Online Marketing Methods and SEO Technologies for Web Resources Analysis within the Region

被引：0
|
作者：
Kuchkovskiy, Volodymyr [1 ]
Andrunyk, Vasyl [1 ]
Krylyshyn, Maksym [1 ]
Chyrun, Lyubomyr [2 ]
Vysotskyi, Anatolii [3 ]
Chyrun, Sofia [3 ]
Sokulska, Nataliia [4 ]
Brodovska, Ilona [5 ]
机构：
[1] Lviv Polytech Natl Univ, S Bandera St 12, UA-79013 Lvov, Ukraine
[2] Ivan Franko Natl Univ Lviv, Univ St 1, UA-79000 Lvov, Ukraine
[3] Anat Co, Chervona Kalyna Ave 104, UA-79049 Lvov, Ukraine
[4] Hetman Petro Sahaidachnyi Natl Army Acad, Heroes Maidan St 32, UA-79012 Lvov, Ukraine
[5] Ltd Liabil Co Financial Co Absolute Finance, E Konovaltsya St, UA-01133 Kiev, Ukraine
来源：
COLINS 2021: COMPUTATIONAL LINGUISTICS AND INTELLIGENT SYSTEMS, VOL I | 2021年 / 2870卷
关键词：
Content; business process; management system; SEO-technology; Google analytics; targeting; information resource; content management; typical regional information resource; search engine; internet marketing; search engine marketing; content analysis; content management system; conversion path; conversion rate; attribution model; content management interoperability service; direct marketing; target audience; web content management; web site; commerce content system; processing information resource; e-commerce content; post-click analysis; formal content management model; content creation; CONTENT MANAGEMENT; SYSTEM; AGGREGATION; MODEL;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This article presents the content analysis methods for information Web resources within a particular region. The model describes content analysis for processing Web resources in online marketing and simplifies the content automation management technology. The main problems of semantic and syntactic content analysis and functional services for textual content management are analysed. The rapid growth of Internet and e-business facilitates the publication and moderation of articles, which offers an intelligent system of marketing decisions to distribute content from a specific region to a particular target audience. The article describes developing information technology for processing Web resources of e-commerce based on online marketing and SEO methods. A new approach to the e-business processes application and implementation to such intelligent systems building is formulated. Processing content and information resource methods based on SEO technology and online marketing are described. Software for content and information resource processing is developed.
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页数：42
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