Name recognition

被引：0

作者：

Whelan, D

机构：

来源：

FORBES | 2005年 / 175卷 / 13期

关键词：

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Electronic Arts' EA Sports is a valuable property in large measure because EA spends money getting rights to other names, like John Madden and Nascar.

引用

页码：113 / 115

页数：3

共 50 条

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