Conceptualizing the social capital construct in China's consumer-initiated online brand communities (COBCs)

被引：0
|
作者：
Li, Stacey [1 ]
机构：
[1] Univ Portsmouth, Portsmouth Business Sch, Portsmouth PO1 2UP, Hants, England
来源：
2014 CHINA MARKETING INTERNATIONAL CONFERENCE - CHINA'S CONTRIBUTIONS TO MARKETING: THEORY AND PRACTICE | 2014年
关键词：
social capital; online brand community; consumer-initiated online brand community; brand knowledge; communication;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：249 / 249
页数：1
相关论文
共 25 条
  • [1] Conceptualising and validating the social capital construct in consumer initiated online brand communities (COBCs)
    Li, Stacey
    Modi, Pratik
    Wu, Meng-Shan
    Chen, Cheng-Hao
    Bang Nguyen
    [J]. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2019, 139 : 303 - 310
  • [2] Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study
    Raichur, Vishwas G. G.
    Sharma, Dinesh
    Kalro, Arti D. D.
    [J]. INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT, 2023,
  • [3] Contextualising social capital in online brand communities
    Meek, Stephanie
    Ogilvie, Madeleine
    Lambert, Claire
    Ryan, Maria M.
    [J]. JOURNAL OF BRAND MANAGEMENT, 2019, 26 (04) : 426 - 444
  • [4] Contextualising social capital in online brand communities
    Stephanie Meek
    Madeleine Ogilvie
    Claire Lambert
    Maria M. Ryan
    [J]. Journal of Brand Management, 2019, 26 : 426 - 444
  • [5] Consumer engagement in online brand communities: a social media perspective
    Dessart, Laurence
    Veloutsou, Cleopatra
    Morgan-Thomas, Anna
    [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2015, 24 (01): : 28 - 42
  • [6] How social capital builds online brand advocacy in luxury social media brand communities
    Wong, Amy
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2023, 70
  • [7] Consumer engagement in online brand communities: Community values, brand symbolism and social strategies
    Pan, Haili
    [J]. Interdisciplinary Journal of Information, Knowledge, and Management, 2020, 15 : 65 - 90
  • [8] Cultivating consumer subjective well-being through online brand communities: a multidimensional view of social capital
    Zhou, Zhimin
    Wang, Rixiang
    Zhan, Ge
    [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2022, 31 (05): : 808 - 822
  • [9] OPPOSITIONAL BRAND LOYALTY IN ONLINE BRAND COMMUNITIES: PERSPECTIVES ON SOCIAL IDENTITY THEORY AND CONSUMER-BRAND RELATIONSHIP
    Kuo, Ying-Feng
    Hou, Jian-Ren
    [J]. JOURNAL OF ELECTRONIC COMMERCE RESEARCH, 2017, 18 (03): : 254 - 268
  • [10] Consumer Bullying in Online Brand Communities-Quantifying a Dark Social Media Phenomenon
    Warke, Oliver
    Breitsohl, Jan
    Jose, Joemon
    [J]. MARKETING AND SMART TECHNOLOGIES, VOL 1, 2022, 279 : 641 - 651
123