Opioid-Related Public Health Communication Campaigns: An Environmental Scan

被引:5
|
作者
Frkovich, Jenna [1 ]
Hedrick, Haley [1 ]
Anakaraonye, Amarachi R. [1 ]
Bornkessel, Alexandra [1 ]
Lefebvre, R. Craig [1 ]
机构
[1] RTI Int, Ctr Commun Sci, 3040 E Cornwallis Rd, Durham, NC 27709 USA
基金
美国国家卫生研究院;
关键词
opioid use disorder; overdose prevention; health communication;
D O I
10.1177/08901171221082471
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
The opioid overdose epidemic continues to devastate lives across the United States and has worsened during the COVID-19 pandemic. In this paper, we review 166 online-accessible opioid-related campaigns to understand the current state of the science and practice of campaigns to address the opioid crisis. The findings suggest that health promotion practitioners can have a greater impact on reducing overdose deaths if they move beyond awareness-raising messaging about opioid misuse and place a greater emphasis on driving demand for evidence-based treatments such as medications for opioid use disorder and on reducing stigma related to treatment and recovery.
引用
收藏
页码:913 / 919
页数:7
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