Advertising Keywords Extraction from Web Pages

被引：0
|
作者：
Liu, Jianyi [1 ]
Wang, Cong [1 ]
Liu, Zhengyang [1 ]
Yao, Wenbin [1 ]
机构：
[1] Beijing Univ Posts & Telecommun, Sch Comp Sci, Beijing 100876, Peoples R China
来源：
WEB INFORMATION SYSTEMS AND MINING | 2010年 / 6318卷
关键词：
Keyword extraction; information extraction; advertising; PageRank;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and it has been become a rapidly growing business in recent years. We describe a system that learns how to extract keywords from web pages for advertisement targeting. Firstly a text network for a single webpage is build, then Page Rank is applied in the network to decide on the importance of a word, finally top-ranked words are selected as keywords of the webpage. The algorithm is tested on the corpus of blog pages, and the experiment result proves practical and effective.
引用
下载
收藏
页码：336 / 343
页数：8
相关论文
共 50 条
  • [1] Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia
    Zhang, Weinan
    Wang, Dingquan
    Xue, Gui-Rong
    Zha, Hongyuan
    ACM TRANSACTIONS ON INTELLIGENT SYSTEMS AND TECHNOLOGY, 2012, 3 (02)
  • [2] H-Rank: A keywords extraction method from web pages using POS tags
    Shah, Himat
    Khan, Muhammad U. S.
    Franti, Pasi
    2019 IEEE 17TH INTERNATIONAL CONFERENCE ON INDUSTRIAL INFORMATICS (INDIN), 2019, : 264 - 269
  • [3] Information Extraction from Web pages
    Novotny, Robert
    Vojtas, Peter
    Maruscak, Dusan
    2009 IEEE/WIC/ACM INTERNATIONAL JOINT CONFERENCES ON WEB INTELLIGENCE (WI) AND INTELLIGENT AGENT TECHNOLOGIES (IAT), VOL 3, 2009, : 121 - +
  • [4] Visual extraction of information from web pages
    Della Penna, Giuseppe
    Magazzeni, Daniele
    Orefice, Sergio
    JOURNAL OF VISUAL LANGUAGES AND COMPUTING, 2010, 21 (01): : 23 - 32
  • [5] Data extraction from Deep Web pages
    Yang, Jufeng
    Shi, Guangshun
    Zheng, Yan
    Wang, Qingren
    CIS: 2007 INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE AND SECURITY, PROCEEDINGS, 2007, : 237 - 241
  • [6] Extraction of Informative Blocks from Web Pages
    Cao, YuJuan
    Niu, ZhenDong
    Dai, LiuLing
    Zhao, YuMing
    ALPIT 2008: SEVENTH INTERNATIONAL CONFERENCE ON ADVANCED LANGUAGE PROCESSING AND WEB INFORMATION TECHNOLOGY, PROCEEDINGS, 2008, : 544 - 549
  • [7] Extraction of hidden semantics from web pages
    Carchiolo, V
    Longheu, A
    Malgeri, M
    INTELLIGENT DATA ENGINEERING AND AUTOMATED LEARNING - IDEAL 2002, 2002, 2412 : 117 - 122
  • [8] Semantic Keywords-Based Duplicated Web Pages Removing
    Weng, Yunhe
    Li, Lei
    Zhong, Yixin
    IEEE NLP-KE 2008: PROCEEDINGS OF INTERNATIONAL CONFERENCE ON NATURAL LANGUAGE PROCESSING AND KNOWLEDGE ENGINEERING, 2008, : 318 - 324
  • [9] Turkish Keyphrase Extraction from Web Pages with BERT
    Ayan, Emre Tolga
    Arslan, Rabia
    Zengin, Muhammed Said
    Duru, Haci Ali
    Salman, Sedat
    Bardak, Batuhan
    29TH IEEE CONFERENCE ON SIGNAL PROCESSING AND COMMUNICATIONS APPLICATIONS (SIU 2021), 2021,
  • [10] Structrued and semantic data extraction from Web pages
    Gan, Y
    Zhang, SZ
    PROCEEDINGS OF THE 2004 INTERNATIONAL CONFERENCE ON MACHINE LEARNING AND CYBERNETICS, VOLS 1-7, 2004, : 2930 - 2935
12345