WHAT DO CONSUMERS SEE WHEN THEY LOOK AT DISPLAYS? AN EYE-TRACKING STUDY

被引：0
|
作者：
Behe, Bridget K. [1 ]
Huddleston, Patricia [1 ]
Sage, Lynnell [1 ]
Fernandez, R. Thomas [1 ]
机构：
[1] Michigan State Univ, E Lansing, MI 48824 USA
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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F [经济];
学科分类号：
02 ;
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页码：582 / 585
页数：4
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